NEW YORK, NY, Jan. 5, 2022 — HASK- The Number One Haircare brand used on Film and TV Sets sits down with Linda Flowers, Hair Designer and Department Head for Spider-Man No Way to talk about all things Hair on the set.

How did you manage to take care of and keep your actor’s hair healthy while filming? Which products did you use for this?

“To maintain healthy hair, I start with a great shampoo and conditioner. I use the HASK Keratin Protein or Biotin Boost shampoos and conditioners for weak or processed hair. For dry hair, I use the HASK Monoi Coconut Oil Collection. This great first step prepares my actors’ hair so that it is ready to perform.

“When I see my actors, I immediately start with misting their hair with water, and follow with a HASK 5-in-1 Leave-in Spray. My favorites are the Keratin Protein and Monoi Coconut Oil! I then follow with a product from the HASK Curl Care collection, or the HASK Coconut Oil or Keratin Protein, depending on my actor’s hair type and need. ”

“For added volume I use HASK Dry Shampoo, either Charcoal or Chia Seed, at the base of the hair. This assures that the hair does not lose the volume I need to match from one scene to another.”

Why did you choose to use HASK products on-set of this film?

“I always know I can count on the HASK haircare line. It does what it says it will do, and I need that confidence in a product when working on A-list actors on big motion pictures. If they fail, I fail, and I won’t risk that!”

What was the inspiration behind the films’ hair styles? How do the hair styles to fit in with the plot of the film?

All the looks were a match, they wanted the audience to be a part of the reunion.

Do you have a favorite hair style or hair moment from the film?

I don’t really have a favorite hair style from the film. It was just so much fun to be a part of this monumental film and to be a part of cinematic history.

Were you faced with any challenges creating and maintaining hair styles based on the film plot and concept? How did you overcome these?

The most challenging thing for a hair stylist on a film is maintaining the continuity for long hours. Styling products are crucial. My favorites are the HASK 5-in-1 Leave-in Sprays, HASK Hair Oils and HASK Dry Shampoos. I can always count on them to get me through my long days on-set.

Can you take us through a typical day on the set of Spider-Man: No Way Home?

A typical day on the set of Spider-Man: No Way Home would usually involve a very early start: getting the stunt guys ready so that they could set-up the shots, and then working on our main cast. This meant creating haircuts to match and styling them. Next up, we styled our guest cast. Once everyone was ready, ‘off to set’ we would go. During filming, the stunt work and fight scenes would take hours, so we had to stay on-point to ensure everyone held up for the full day of filming.

About HASK: Utilizing high quality ingredients sourced from around the globe along with luxurious fragrances, the HASK Exotic Oils collections provide “problem solution” formulas designed to treat and repair all hair types. Referred to as Hollywood’s favorite hair care, HASK is used by Hair Stylists on the set of more Films and TV Shows than any other hair care brand.

HASK is sold at drugstores nationwide as well as Amazon.com and Ulta.com.

SOURCE HASK

CONTACT: Allison LaGuardia, 326952@email4pr.com, 203.368.8566

NEW YORK, NY—New York City Economic Development Corporation (NYCEDC) and the Council of Fashion Designers of America (CFDA) today announced the $14 million expansion of the Fashion Manufacturing Initiative (FMI) including a new pilot grant program, the Local Production Fund, and robust workforce development programming.

The Local Production Fund, available to all New York City-based fashion manufacturers, will encourage U.S. designers to increase their production in New York City by matching them with manufacturers who have received credits to be used for production runs of participating designers.

The Local Production Fund builds off the investment of innovative technology made through the existing FMI Grant Fund and is intended to bolster more use of that technology, as well as build stronger relationships between designers and manufacturers and create more consistent production for NYC manufacturers. Manufacturer applications will open later this fall and designer applications will release during the February 2020 market.

In order to expand training and workforce development opportunities for the next generation of fashion manufacturing businesses and their workforce, the CFDA will partner with the Industrial Sewing and Innovation Center (ISAIC), a national sewn trades institute, to assess the sector and report on customized programs built for NYC’s workforce needs. The CFDA and ISAIC will work with local community-based organizations to evaluate the landscape during this assessment and throughout the execution of the programming following the assessment, ensuring there is a talent pipeline with opportunities for technical instruction, on-the-job training through apprenticeships, and advanced technology training. Workforce programs offered in partnership with manufacturers will be available to workers with diverse backgrounds, experience and education.

“The Fashion Manufacturing Initiative has helped New York City’s iconic fashion industry prepare for the future, and by more than doubling our investment, we are ensuring its continued success,” said NYCEDC President and CEO James Patchett. “The newly expanded program will allow for the growth of critical training and grant opportunities for its participants and continue to bolster fashion manufacturing in New York City.”

“We designed this comprehensive suite of programming to update our Fashion Manufacturing Initiative as we continue to address the diverse and ever-changing needs of New York City production,” said CFDA President and CEO Steven Kolb. “From building pipelines for new client growth to training workers to ensure retention and competitiveness in the workforce, the program will help solidify resources and development across the manufacturer’s entire business.”

“Developing talent and investing in skills is a critical component to the success of the Fashion Manufacturing Initiative,” said ISAIC President and CEO Jennifer Guarino. “We look forward to fostering and supporting a dynamic, diverse and innovative fashion production system in New York City using the people-focused and sustainable model on which ISAIC is based.”

“New York City is the fashion capital of the world and aspiring designers continue to come here for an opportunity to grow as professionals,” said City Council Speaker Corey Johnson. “The New York City Economic Development Corporation (NYCEDC) and the Council of Fashion Designers of America (CFDA)’s Fashion Manufacturing Initiative will benefit designers and manufacturers alike in giving them the skills they need to thrive. This is a good way to bolster local manufacturing, which is so important.”

“The Fashion Manufacturing Initiative makes important strides to support our local fashion manufacturers and help incentivize designers to produce fashion right here in New York City,” said Council Member Paul Vallone, chair of the Economic Development Committee. “Providing our city’s fashion manufacturers with support in the form of grant funding, workforce development programs and on-the-job training will ensure this iconic New York industry continues to thrive for years to come.”

In 2013, NYCEDC and CFDA launched the FMI’s Grant Fund to provide local production facilities with funding for equipment and technology upgrades, employees skills training, business development consultants, capital improvements to their facilities, and relocation costs in New York City. FMI has also included business development opportunities for grant recipients, such as subsidized industry trade show participation, CFDA designer Open Houses and consumer-focused retail partnerships merchandising NYC designed and made apparel to a global audience. The initiative also seeks to encourage and motivate emerging and established designers to produce in New York City, strengthening the value proposition and consumer demand for locally manufactured products to a U.S.-based and global audience.

The Fashion Manufacturing Initiative’s expansion is part of a package passed by the City Council in December of last year to support fashion manufacturers in the Garment Center and allow the district to achieve its potential as a mixed-use neighborhood that includes manufacturing space alongside office space, wholesale and showrooms.

FMI is heavily supported by industry leaders including founding partners Andrew Rosen and Ralph Lauren, and the initiative’s newest underwriter Walmart, with additional support from DHL, the CFDA’s official logistics partner, as well as the American Apparel & Footwear Association (AAFA), Premiere Vision, and SwatchOn, among others.

Between 2013-2019, the FMI Grant Fund enabled 33 New York City fashion manufacturers, such as Atelier Amelia, Button Down Factory, Hertling, New York Embroidery Studio, Rainbow Leather Inc., and Tailored Industry, to invest in and acquire new machinery and technologies that directly impacted their service offerings, increased clientele, and improved business efficiency. The expansion of FMI seeks to build on the impact and momentum of the past six years with the next round of the FMI Grant Fund as well as additional programming, set to begin in 2020.

About NYCEDC
New York City Economic Development Corporation creates shared prosperity across New York City’s five boroughs by strengthening neighborhoods and creating good jobs. NYCEDC works with and for communities to provide them with the resources they need to thrive, and we invest in projects that increase sustainability, support job growth, develop talent, and spark innovation to strengthen the City’s competitive advantage. To learn more about our work and initiatives, please visit us on Facebook, Twitter, or Instagram.

About the CFDA
Founded in 1962, the Council of Fashion Designers of America, Inc. (CFDA) is a not-for-profit trade association with a membership of almost 500 of America’s foremost womenswear, menswear, jewelry, and accessory designers. In addition to hosting the annual CFDA Fashion Awards, the organization owns the Fashion Calendar and is the organizer of the Official New York Fashion Week Schedule. It also offers programs which support professional development and scholarships. Member support is provided through the Strategic Partnerships Group, a group of high-profile companies offering designers strategic opportunities. The CFDA Foundation, Inc. is a separate not-for-profit with a focus on domestic production through the Fashion Manufacturing Initiative (FMI). The Foundation also aims to mobilize the membership to raise funds for charitable causes and engage in civic initiatives. For more information, please visit www.CFDA.com, facebook.com/cfda, instagram.com/cfda, twitter.com/cfda, cfda.tumblr.com, and youtube.com/cfdatv.

In the past few weeks, everyone from President Biden to Port Directors and pundits have claimed that we are now seeing the other side of the shipping crisis, the very same shipping crisis that has led to exorbitant and unjust costs, empty shelves, and higher prices at the cash register for the fashion industry this holiday season. The pundits claim that we can see the light at the end of the tunnel. But, to quote the immortal words of Monty Python, the shipping crisis is instead telling everyone “I’m not dead yet!”.

The White House and pundits point to the lower number of ships waiting outside the Ports of Los Angeles and Long Beach, only 26 on December 9, the clearing of some cargo off docks, and slightly slower shipping rates as their evidence that the shipping crisis’ days are numbered.

Regrettably, the reality is anything but that.

First, the ship numbers. In November, the terminal operators, the ports, and the southern California air quality regulators agreed that dozens of ships sitting out in San Pedro Bay was not really good for the environment, or for optics either. So, they reached an agreement to stage ships waiting at anchor, waiting to enter the ports, as far as 150 or 300 miles out. The 26 ships at anchor only counts the ships within 25 miles of the ports. Some have estimated the number of ships at anchor is really around 100 ships. Further, the real number that matters is how long those ships have to stay at anchor before they can berth at the ports. And that number has been creeping up over the last few months, reaching and surpassing record levels, with the Port of LA now reporting average wait times of 19.7 days and the Port of Long Beach reporting a whopping average 28.6 day wait time, a whole month.

Second, the clearing of cargo off docks. After the Ports of LA/Long Beach announced on October 25 that they would impose a so-called “super demurrage fee” on long-standing containers on docks, a fee that every ocean carrier said they would pass on to you, the shipper, there was an effort to move cargo off docks. Instead of that cargo going to you, a lot of that cargo was, in many cases, instead moved to off dock facilities. The ports, citing progress in reducing cargo on the docks, has repeatedly delayed the implementation of the fee. However, that progress has appeared to stall as the ports have cited the same 37% reduction in containers for the last three weeks.

Third, the decline is shipping rates has stalled and, on some routes, has started to increase again. The reality, however, is that even if rates continue to stay flat, or even decline slightly, those rates are still almost 4 times the rates you were paying last year.

And those pundits are ignoring the other “truths” you, the shippers, are now facing. On the U.S. side, terminal operators have started to charge shippers fees for missed appointments, and, while the Ports of LA/Long Beach have delayed it another week, other ports are now adopting the super demurrage fee for cargo stuck on the docks, all fees that will be paid by us, the shippers. More unreasonable fees that you have to pay for situations that are completely out of your control.

Add to that China’s new data restrictions making it more difficult to track ships in China, feeder operators in the Pearl River Delta region suspending service between now and Chinese New Year because of new quarantine requirements for ship crews, and a surge in blank sailings from Asia to the U.S. West Coast – all leading to more delays and more confusion.

And, finally, the current labor contract for longshoremen at U.S. West Coast ports expires on July 1, 2022. The longshoremen have already rejected an extension of the current contract. And, if past is prologue, contract negotiations can lead to strikes, work slowdowns, or lockouts.

To paraphrase Monty Python, the shipping crisis looks to be very much alive and “feeling much better”.

But there are small signs of goods news on the horizon. Thanks to the efforts of the American Apparel & Footwear Association (AAFA), and many others, we now have the full attention of the White House and the press, at least until December 25. And they are trying, not always successfully, to break the logjam. We keep pushing the need to bring all of the stakeholders to the table and lock them in a room until they come up with real solutions to bring this crisis to an end. We keep calling for immediate relief for the fashion industry by eliminating the China Section 301 tariffs and immediately renewing the Generalized System of Preferences (GSP) program and the Miscellaneous Tariff Bill (MTB).

And Congress is listening. In fact, on December 8, the House approved key legislation supported by CFDA, AAFA, and others in the fashion industry that will give the Federal Maritime Commission (FMC) real teeth over the ocean carrier industry to stop price gouging, contract violations, and unfair late (detention and demurrage) fees.

In the end, if we all work together, we can finally bring the shipping crisis to a quick and timely death.